How to Maximise Your Sales with Bundles: Proven Strategies to Boost AOV and Revenue

To truly stand out—and increase average order value (AOV)—smart merchants are using product bundles: curated offers that encourage larger purchases while delivering a seamless shopping experience.

Here’s how to use Kitenzo to build and optimise high-performing bundles for BFCM:

1. Create Ready-Made Gift Bundles

Customers are often hunting for gifts that feel “ready-made.” Offering bundles that combine complementary products into gift sets or boxes simplifies decision-making and increases perceived value.

How Kitenzo helps:

• Use our Visual Design Editor to create branded, full-page bundles—no coding required.
• Design single- or multi-step layouts with holiday themes, starter kits, or curated collections.

2. Encourage Repeat Purchases with Recurring Bundles

Don’t just aim for a spike—build long-term momentum. Recurring Bundles help you convert first-time shoppers into loyal customers.

Example: Offer a “monthly skincare essentials” bundle with a subscription discount.

How Kitenzo helps:

Easily enable Recurring Bundles and manage delivery options, discounts, and customer reordering preferences.

3. Use Smart Rules to Guide Bundle Logic

Ensure bundles meet your goals—like clearing inventory or preserving margins—by setting up custom rules.

How Kitenzo helps:

• Use the Conditions Engine to set rules like “Pick 3 from Category A” or “At least one item must be from Collection X.”
• Guide customers toward higher-value selections without overwhelming them.

4. Offer Tiered or Volume-Based Discounts

Instead of blanket markdowns, reward larger purchases with tiered incentives.

Examples:

• 10% off when customers buy 2 items
• 20% off when they buy 4 or more

How Kitenzo helps:

• Configure tiered pricing, volume discounts, and dynamic offers that scale based on the bundle’s size or value.

5. Optimise in Real Time with Bundle Analytics

Track bundle performance throughout the BFCM period to double down on what works.

How Kitenzo helps:

• Use our analytics dashboard to monitor:
  • Conversion rates
  • Discount engagement
  • AOV impact
• Make informed updates to boost results mid-campaign.

6. Polish the Customer Experience

A clunky bundle layout can lead to abandoned carts—especially from first-time visitors.

How Kitenzo helps:

• Start with polished, mobile-friendly design templates.
• Need more flexibility? Use Template Creator to build a fully custom layout with Liquid and JavaScript.

A smooth, branded experience builds trust—and keeps customers coming back.

7. Follow Up with Loyalty-Driven Offers

Continue the relationship.

Ideas:

• Offer exclusive bundles for returning customers
• Create limited-time loyalty deals for BFCM buyers
• Use integrations (like Klaviyo) to automate personalized follow-ups

How Kitenzo helps:

Quickly clone and modify existing bundles for loyalty campaigns—no need to start from scratch.

Wrap-Up: Compete on Strategy, Not Just Price

It's about more than discounts—it’s about creating value, simplifying the buying process, and driving meaningful engagement. By using bundles strategically, you’re not just offering discounts, you’re creating value, simplifying decisions, and guiding customers to spend more.

With Kitenzo, you can:

• Build bundles fast
• Customize them deeply
• Apply smart logic and dynamic discounts
• Track performance in real time

Start preparing your bundles today to make this year your most profitable yet.